Are you a results-driven Digital Advertising Specialist with 3+ years of experience developing, executing, and optimizing multi-channel paid media campaigns? Do you have proven expertise in managing digital advertising initiatives across paid search, paid social, display, and emerging platforms, with a strong emphasis on data-driven performance optimization using Google Analytics 4 (GA4) and advanced tracking methodologies?

Responsibilities/Tasks

• Develop and execute comprehensive paid media strategies across Google Ads, Meta Ads, LinkedIn Ads, YouTube, TikTok, and other digital channels to drive lead generation, and appointments
• Manage and optimize monthly ad spend, improving ROAS, lowering CPC, and maximizing conversion efficiency
• Implement and configure GA4 tracking, conversion events, and custom reporting dashboards to ensure accurate performance attribution and actionable insights
• Utilize Google Tag Manager to deploy tracking pixels, event triggers, and enhanced measurement frameworks
• Conduct in-depth performance analysis, leveraging GA4, platform analytics, and CRM data to refine audience targeting, creative strategy, and budget allocation
• Deliver performance reports and business recommendations
• Collaborate cross-functionally with internal teams to ensure seamless campaign execution and optimization
• Continuously test and scale campaigns using A/B testing frameworks, and audience segmentation

Minimum Requirements

• Paid Search & Paid Social Campaign Management
• Google Analytics 4 (GA4) Implementation & Reporting
• Conversion Tracking & Attribution Modeling
• Google Tag Manager
• Performance Optimization & ROAS Improvement
• Data-Driven Decision Making
• High level of communication, organizational, and follow-through skills
• Experience with Pardot and Salesforce a plus
• Experience in the Financial Services area is a plus
• 4 Year college degree

Employment Type: Full-time